The hygge trend was on everyone’s lips for a while, but a new Scandinavian trend is slowly establishing itself – Lagom. Sufficient, suitable, so that just enough of everything is present. This is freely translated as moderation and the golden mean. That is why Lagom is often understood as “just right, enough, fitting, appropriate, moderate”. Where Hygge has the pleasant feeling in mind, Lagom strives for proportionality. The pleasure of everyday life. But actually it means much more. This is reflected, for example, in the interior in ideology that is being sustainably established.

The word Lagom is an expression that is particularly widespread in Sweden and Norway and describes an old Nordic way of life of proportionality and balance. IKEA has also launched its own campaign dedicated to Lagom. Its aim is to make life easier. Taking care of yourself and striving for a balanced work-life balance is a matter of course in Sweden.

In other words, Lagom emphasizes the positive relationship and the mind in all moments of everyday life, whether it is fashion, work or sport. Lagom is a idea that can be applied to all areas of the model. Overdoing it is unnecessary and stressful. It is enough to give the necessary. I myself meet this thought regularly, for example in the garden, when there is not enough time to weed everything. So doing something is just enough.

You can find more thoughts about Lagom and the Nordic way of life in countless books. I myself recommend the book “Lagom – The swedish Art of Living a balanced, happy Life” by the “My Scandinavian Home” blogger Niki Brantmark. The book contains many great tips on how to banish unnecessary things from your life, a recipe for cinnamon biscuits, hints on swimming in an ice hole and much more.  She´s from England herself and moved with her husband to Sweden, which brings a nice view from foreigner. She also has a few interior tips for us with regard to furnishing. You can follow her example and challenge yourself to remove an object from every room. “It takes a lot of restraint to stop putting objects in a home,” she says. “I’ve noticed that people surround themselves with a few handpicked pieces that they love and that also serve a purpose.”

“The Scandinavian home creates the perfect balance between minimalism and overchargedness, resulting a clean, quiet space that is warm and inviting at the same time.”

Niki Brantmark


Brantmark recommends that you style your favorite pieces solo so you can really appreciate them. Place it between many of the same or in a crowded room, and the beauty is hidden or even lost. This does not mean that you have to spend a fortune on every item in your house. The Swedes recognize beauty in the small details, be it a scented candle, a fresh pile of peonies or a stack of lovingly read magazines that you cannot bring yourself to recycle.

Or also that it may finally be time to leave the striving for perfection behind. As the professor of education and philosopher Juha T. Hakala explains: A grade of good is enough. Similarly, the Swedish author, economist and management consultant Dr. Kjell A. Nordström says, that Lagom has created a culture of fairness and trust. It curbs consumerism and selfishness, and it ensures that the whole team – whether a school, a company or even an entire country – is fairly involved in everything.


Not too much and not too little. Just right.

Pure Swedish.